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Bedales students model Emma Watson fairtrade fashion range
22/02/2010
Marking the first day of Fairtrade Fortnight and coinciding with London Fashion Week, students at Bedales School have exhibited the Emma Watson youth clothing range in conjunction with Fairtrade fashion company People Tree.
The fashion show is the first of its kind instigated by young people to promote the youth range – officially launching this week - designed by the leading actress in collaboration with People Tree.
Emma Watson says:
“We are aware of the need to be kinder to our planet and to take care of the people all over the world. I think people my age are aware of it, but for some reason organic and Fairtrade fashion is still hard to find. I was excited that People Tree wanted to do something for young people.”
Bedales Headmaster Keith Budge explains:
“We were keen to work with People Tree and Emma Watson to promote the link between business and ethics and to show that fashion can alleviate rather than create poverty. The inspiration for the show came from our students and reflects the strong ethical thread running through Bedales.”
Introducing the fashion show, People Tree Chief Executive, Safia Minney MBE, outlined how her company works to bring benefits to people and the planet through the production process, to help alleviate poverty in the world's most marginalised communities and minimise the ecological impact.
Safia Minney MBE added:
“It has been amazing to work with the students of Bedales. We urgently need to tap into the energy of young people to start thinking about the true humanitarian and environmental costs of the clothing they wear. With their enthusiasm to create a fairer fashion industry, real change can be made to improve the lives of the most disadvantaged people while protecting our planet.”
Bedales School has a thriving Fairtrade committee where students combine discussing the bigger issues of injustice, ethics and sustainability with direct action. Having raised over £40,000, a group of Bedales students and staff visited a Swaziland community over half term to help complete the building of an orphanage at a primary school.”
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